B2B SERVICES 9-Month Strategic Engagement Data source: GA4 + GSC Verified Tracking

B2B Commercial Facility Services — From Blog Traffic to Inbound RFPs

✓ 38 Inbound RFPs / Month

A B2B service firm was generating casual blog traffic but zero qualified commercial leads. We restructured their commercial intent pages to capture procurement managers.

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Client & Industry
Commercial Facility Solutions Provider
B2B Services
Documented Result
38 Inbound RFPs / Month
Data Source
GA4 + GSC Verified Tracking
Project Period
9-Month Strategic Engagement
Search Performance Evidence
GA4 + GSC Verified Tracking
Documented Outcome
38 Inbound RFPs / Month

Measured across: 9-Month Strategic Engagement

The Challenge: The client was publishing 8 informational blog posts per month but receiving virtually no commercial quote requests. Their high-ticket service pages suffered from indexation blockers and thin content.

The Strategy: We pruned 120+ unranking informational articles, consolidated topic clusters into authoritative service silos, and mapped bottom-of-funnel decision-maker keywords directly to commercial landing pages.

The Outcome: Organic lead generation scaled from 2 RFPs per month to an average of 38 qualified inbound quote requests per month.

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